About Pure Solutions
Two decades of focused expertise in helping senior living communities operate at their best.
Our Story
Pure Solutions was founded in 2004 with a singular conviction: the senior living industry deserves consulting partners who understand the unique dynamics of caring for aging populations while running a sustainable business.
Our founders spent years working inside senior living organizations before launching Pure Solutions, witnessing firsthand how generic consulting firms failed to account for the regulatory landscape, the emotional weight of decisions, and the operational complexity of communities that operate 24 hours a day, 365 days a year.
Today, Pure Solutions partners with operators of every size — from a single assisted living community in a rural market to portfolios spanning dozens of states. What has not changed is our commitment to hands-on engagement, measurable outcomes, and solutions that last well beyond the consulting agreement.
Our Mission
"To empower senior living communities with the strategic insight, operational excellence, and technological capability they need to deliver exceptional care while building financially sustainable organizations."
Our Values
The principles that guide every engagement, every recommendation, and every relationship.
Integrity
We tell our clients what they need to hear, not what they want to hear. Honest assessment is the foundation of effective consulting.
Innovation
The senior living industry is evolving rapidly. We bring forward-thinking strategies and emerging technologies that keep our clients ahead.
Partnership
We do not deliver reports from a distance. We embed with your team, understand your culture, and build solutions collaboratively.
Results
Every recommendation we make is grounded in data and tied to measurable outcomes. If it cannot be measured, we do not recommend it.
Our Approach
A proven methodology refined over two decades of senior living consulting.
Discover
Comprehensive assessment of your operations, financials, technology, and staff workflows. We listen before we recommend.
Design
Custom strategy development with clear milestones, ROI projections, and implementation timelines tailored to your organization.
Implement
Hands-on execution alongside your team. We do not hand off a plan and walk away. We are in the building making it work.
Sustain
Knowledge transfer, ongoing monitoring, and support that ensures improvements outlast the engagement period.
Leadership Team
Experienced professionals who have spent their careers in senior living operations and consulting.
James Whitfield
Founder & Managing Partner
With 25 years in senior living operations and consulting, James founded Pure Solutions after serving as COO for a 40-community portfolio. He brings deep expertise in procurement strategy and operational turnaround.
Dr. Susan Park
Director of Technology Solutions
A healthcare technology specialist with a PhD in Health Informatics, Susan leads our technology enablement practice. She has guided over 60 EHR implementations and smart building deployments across senior living communities.
Michael Torres
VP of Client Engagement
Michael brings 18 years of senior living operations experience, including roles as Executive Director and Regional VP. He ensures every engagement stays aligned with client goals and delivers quantifiable outcomes.
Want to Learn More About Our Team?
Schedule a conversation with one of our partners to discuss your senior living community's unique needs.
Get in Touch